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Local SEO

Local SEO – The Boost To Grow Business Online Visibility In A Target Location

About 80 percent of consumers in Australia run an online search for local businesses. And about 70 percent of the local SEO searches lead to phone calls or store visits in 24 hours. That means you need to improve your business’s local SEO strategies to fill the gap between your local audiences and your brand. 

At Enhance Digital, we provide local SEO services to make conversions to ensure your website ranks higher on on search engine results pages (SERPs) and realize revenue growth.

What is Local Search Engine Optimization?

Are you searching for how to increase online visibility without spending too much time or money? If so, local search engine optimization (also known as local SEO) might be the solution you’re looking for. 

Local search engine optimization is a type of SEO designed to increase a website’s visibility in search engines through methods that focus on a geographical area.

With our years of experience in handling and managing small businesses marketing campaigns, we can help local businesses rank better through local SEO.

Why Should You Implement Local SEO for your Business?

Local SEOs is essential in the following ways.

Enhance the trustworthiness of your business

Google now runs one of the most complex algorithms to eliminate businesses that masquerade as local service providers. By ranking on local search results, you’ll be proving to your local audience that your company is legit hence trustworthy.

Increase quality web traffic

People who find a local business through a local search will most likely visit the company’s website for further details. Once your website ranks on queried keywords, it increases quality traffic with a higher chance of getting a phone call or store visit.

Increase sales conversions

Apart from relying on direct sales on your website, local SEO can help your business attract local customers and increase your sales conversions. Google users trust reviews for local companies, and those with high ratings tend to draw higher click-through rates from Google users.

Reduce advertising costs

With a local SEO ranking, you can increase your customer traffic without investing heavily in other marketing strategies. With a bit of budget, you can make your business known to the local markets and increase your ROI.

Enhanced local listing and Google Maps Visibility

As more customers find you through a local SEO listing, your business will improve its visibility on Google Maps. Anyone searching for services or products like yours will be able to find you with ease.

What Factors Do We Consider in Local SEO?

At Enhance Digital, we understand every nook and cranny of implementing successful local SEO. Google considers various ranking factors of local SEO to determine where to position your business on local searches. 

The following are the important factors that matter when implementing local SEO:

  • Consistency in the business name, address, and phone number.
  • Google My Business listing.
  • Website domain authority.
  • The quality of search citations.
  • Search keywords.
  • Website user experience.
  • Click-through rates from the search results.
  • User reviews, velocity, and diversity.

Understanding every aspect of local search engine optimization is critical when it comes to implementation. You don’t have to worry about what you should do or are not doing right when Enhance Digital is at your service. 

If you need some help to unravel how to implement successful local SEO and boost your business rankings, we can help. We’ll answer every concern and question you have on increasing your business’s sales through effective and high-quality local SEO efforts. 

Frequesnty Asked Questions

An SEO strategy should pick from different foundational pillars, including on-page, off-page, technical, user experience, to maximize the chance of ranking higher on the SERPs.

On-page SEO combines different tactics within or on a page to help rank your website higher according to the search query. It keeps all your web pages optimised and collectively accounts to improved overall performance.

Keyword research aims to optimise the contents of your pages by including the most searched phrases or words so that search engines can pick those pages and return them when users query the keywords.

What are you interested in?