Social Media Marketing

Leverage Social Media Marketing Strategies to Connect to Your Potential Audience

What is social media marketing?

Social media marketing (SMM) involves leveraging the power of social media platforms on which the users build social networks to share information. Brands have started utilizing social media platforms to build their brand image, boost sales, increase engagement with the potential audience and drive traffic toward the website. Apart from allowing brands to engage with their audience, social media marketing also helps them to measure data analytics thereby allowing them to track the success of their efforts and identify even more ways to engage.

Why you should be advertising on social media?

The unequaled capacity of social media in three core marketing areas makes the platforms a resource tool for businesses: connecting with the audience, interaction, and customer data. With such widespread versatility and usage, social media is one of the most effective free channels for marketing your business. Here are some of the specific benefits of social media marketing.

social media allows you to transform your business into an active participant amongst your potential audience. Your interactions on social media through your posts and engaging video content convey an approachable persona that your audience can familiarize with and trust.

By placing links in your profile, in your ads, and in blog posts, social media presents you with a top channel for boosting your traffic to the website where you can convert your visitors into customers. These links become an indirect SEO factor thereby boosting your reach organically.

You can generate leads and also convert directly through social media platforms utilizing the features such as Facebook/Instagram shops, direct messaging, and placing call-to-action buttons on profiles.

What social media platforms are there?

The most popular social media marketing platforms for businesses include Instagram, Facebook, LinkedIn, YouTube, and TikTok. Different social media sites adopt different marketing approaches.  

Facebook is the largest social media platform on a global scale and it has also turned into a massive local business directory. People belonging to diverse age groups use the platform to communicate with their friends and family. It has also become a popular platform to find local businesses and participate in groups and forums. Brands can use this tool to connect to their existing audience base, announce events, and milestones, hold live streams, and market to baby boomers.

YouTube is an incredible social media marketing channel where you can post videos about your products and services as a brand. Curating your content strategically helps you reach a massive audience in less time. It is a great platform for tutorials, explainer videos, advertising, and for live streams.

Though this platform is relatively new compared to other social media platforms, the views on Instagram touched one billion monthly active users in 2018. It is popular for sharing diverse content formats including reels, lives, stories, feed posts, and more. Instagram is popularly used to share images or video content and also follow brands and influencers making it a top destination for brands.

How Enhance Digital create a kick-ass social media marketing strategy?

Enhance Digital leverages its years of experience to help brands identify their social media goals and align them to their business goals. We help you drive traffic to your website, drive more leads, increase revenue and grow your audience. knowing your target market is crucial to your marketing success. Our team knows that different platforms attract different users. We help you choose the right channels to invest your time and resources. We have access to different monitoring tools and to identify the industry keywords to curate and optimize relevant, competitive content for your business. 

Frequesnty Asked Questions

It depends on your industry niche. Our team will carry out a thorough assessment of your domain to help you identify the best platforms you can utilize for your marketing efforts.

Enhance Digital believes in quality over quantity. By posting frequent updates and by engaging with your audience regularly, you are going to connect to your audience organically who remain loyal to you.

Social media is a platform where customers can express all sorts of opinions rather than being oblivious. When it comes to handling negative comments, you need to address your customers’ concerns to regain their trust. Our team helps you use all possible ways to fix the discord and keep the faith of your audience in you alive.  

What are you interested in?